Group Sales Manager - Embassy Suites by Hilton Birmingham

The Embassy Suites by Hilton Birmingham, believe in creating meaningful connections — with our guests, our clients, and each other. We are looking for a Group Sales Manager to join our team that will play a key role in expanding our group business, elevating the guest experience, and driving the success of one of Birmingham’s most recognized hospitality brands. If you’re passionate about people, sales, and results — we’d love to meet you.

The Group Sales Manager is responsible for driving group business by identifying, developing, and managing accounts across all segments, including corporate, association, and social groups. This role focuses on maximizing group room revenue, meeting space utilization, and overall profitability through proactive sales, relationship management, and strategic collaboration with the hotel’s operations and revenue teams.

Key Responsibilities:

• Proactively identify and develop new group business opportunities through prospecting, networking, referrals, and participation in trade and community events.

• Manage existing group accounts to maintain relationships, ensure renewals, and secure future business opportunities.

• Respond promptly to inquiries and RFPs, preparing tailored proposals, presentations, and contracts that align with brand and property standards.

• Negotiate group room blocks, function space, food & beverage minimums, meeting room rental, and other hotel services within established guidelines.

• Conduct site inspections, client presentations, and hotel tours to showcase meeting facilities and amenities.

• Collaborate closely with Revenue Management, Operations, Catering, and Front Office teams to optimize group blocks, space utilization, and revenue mix.

• Maintain accurate and up-to-date records of sales activities, leads, and client communications in the CRM/sales system.

• Develop and execute sales strategies and segment-specific action plans aligned with hotel goals and budgets.

• Participate in weekly and monthly revenue meetings, providing input on forecasts and performance updates.

• Represent the hotel at community, industry, and trade association events to enhance visibility and generate leads.

• Partner with marketing to develop collateral, digital campaigns, and targeted outreach efforts that support group business growth.

• Prepare regular reports detailing sales activity, performance metrics, and market trends.

• Perform other duties as assigned by the Director of Sales & Marketing.

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What are we looking for?

• Bachelor’s degree in hospitality management, Business Administration, or a related field preferred; or equivalent experience.

• Minimum 1+years of hotel group sales experience with proven success in securing business and meeting revenue goals.

• Demonstrated ability to close business, negotiate effectively, and manage client relationships.

• Proficiency with hotel sales systems (e.g., Delphi, OnQ) is preferred and Microsoft Office applications (Excel, PowerPoint, Outlook) is required

Skills & Competencies

• Exceptional interpersonal, presentation, and communication skills.

• Strong negotiation, persuasion, and account management abilities.

• Highly organized and detail-oriented, with the ability to manage multiple priorities.

• Results-driven with a proactive, self-motivated approach.

• Collaborative team player who supports and contributes to a positive work environment.

• Flexibility to work outside standard hours for client meetings, site visits, and events as needed.

Performance Expectations:

• Achieve or exceed group room and F&B revenue targets.

• Grow new group accounts and increase repeat business.

• Optimize meeting space utilization and group ADR.

• Maintain accurate CRM data, track conversion ratios, and deliver timely reporting.

• Uphold Hilton brand standards and ensure a high level of client satisfaction.

Compensation & Benefits:

• Competitive base salary plus performance-based bonus or commission.

• Comprehensive benefits package including health, dental, vision, PTO, and Hilton travel discounts.

• Professional development opportunities within the Hilton network.

Working Conditions:

• Full-time, on-site position based at Embassy Suites by Hilton Birmingham.

• Occasional local or regional travel required for client meetings, site visits, and trade shows.

• Must be able to walk the property and lead client tours; some evenings or weekends may be required.

  What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!