VP of Sales & Marketing

Job Description

Job Description

Vice President of Sales & Marketing PCH Hotels & Resorts; Mobile, AL

At PCH Hotels & Resorts, hospitality is more than service—it’s how we build relationships with our guests, our communities, and each other. As a company grounded in strong core values and a belief in hospitality with heart and soul, we operate some of the most respected hotel and resort destinations in the Southeast.

The current property portfolio includes eight full-service luxury hotels and resorts and one extended-stay property, all located in Alabama. PCH is consistently ranked #1 in Guest ITR among Marriott Franchise Partners operating 8+ Premium & Luxury Hotels.

We are seeking a strategic and inspiring Vice President of Sales & Marketing to lead the commercial performance of our portfolio. This role will guide the strategy, structure, and success of our sales, revenue, and marketing efforts while developing high-performing teams that deliver exceptional results.

This is a role for a strategic sales executive—someone who understands the business of hotels, the art of hospitality, and how to translate strategy into revenue growth across a diverse portfolio of Marriott-branded and independent destinations.

Please Note: This role will be based in the PCH corporate office located in downtown Mobile, AL. Regular travel across the portfolio is expected.

How You Will Make An Impact

You will have the opportunity to influence strategy across an exceptional portfolio of hotels and resorts while working alongside passionate hospitality professionals who believe in creating meaningful experiences for guests and associates alike.

You will shape the commercial direction of PCH Hotels & Resorts by:

Leading portfolio sales strategy
Develop and implement sales strategies that grow market share, drive group and transient revenue, and delivering portfolio-wide revenue growth.

Guiding high-performing sales teams
Lead, mentor, and support Directors of Sales and property sales teams across the portfolio, ensuring alignment with company goals while fostering a collaborative and accountable culture.

Driving revenue performance
Partner closely with property leadership and revenue management teams to optimize pricing strategies, forecast demand, and maximize portfolio-wide RevPAR and market share performance. Collaborate with corporate and property leaders to monitor overall revenue results, identify opportunities, and guide strategic decisions that support sustainable growth across the portfolio.

Advancing marketing strategy
Oversee marketing initiatives with a strong emphasis on digital marketing, demand generation, and brand positioning to ensure our properties stand out in competitive markets.

Using data to inform strategy
Leverage market intelligence, competitive benchmarking, and performance analytics to guide decisions and identify opportunities for growth.

Building key relationships
Cultivate relationships with major accounts, brand partners, and industry stakeholders while supporting properties in securing high-value group and corporate business. Represent PCH Hotels & Resorts through service on key industry boards, tourism organizations, and community partnerships that strengthen brand visibility and support business development across the portfolio.

What You Bring To The Role

The ideal candidate is both strategic and operational—someone who can think at the portfolio level while understanding the details of how sales and revenue strategies succeed at the property level.

Key qualifications include:

• 10+ years in hotel sales leadership, including deep background in complex group, convention, and resort sales and revenue management.
• Proven success overseeing sales performance across multiple properties within a hotel management company or brand portfolio.
• Strong familiarity with Marriott systems and brand standards, including working knowledge of tools such as One Yield.
• Experience leading digital marketing and demand generation strategies within hospitality.
• Demonstrated ability to interpret and apply STR data and competitive market analytics to guide strategy.
• Strong business acumen and working proficiency with the entire Microsoft Office Suite, and commercial reporting tools.
• Excellent leadership and communication skills, with the ability to influence teams, collaborate with executives, and develop future leaders.
• Marriott brand experience is strongly preferred.

Compensation & Benefits With PCH Hotels & Resorts

• Very competitive base salary with annual incentive bonus
• Full suite of health and wellness benefits, including FSA and HSA options and 401k with matching
• Executive-level benefits to include significant discounts on hotel stays, world-class golf, F&B, and much more!

About PCH Hotels & Resorts

PCH Hotels & Resorts manages a distinctive portfolio of award-winning hotels and resorts known for exceptional service, remarkable destinations, and a culture rooted in strong core values. Our associates are empowered to make a difference for our guests, our communities, and each other every day. The current portfolio of properties is all located in Alabama, but the company is actively seeking opportunities to grow with new partnerships on the horizon.

PCH has a strong, stable, consistent executive team and outstanding property ownership partners which provides an exceptional opportunity for a seasoned sales leader to drive results through team development and creative strategies.

Learn more about the leadership and property portfolio here -