National Sales Director - Retail/CPG

Job Description

Job Description

Responsible for growing placement of coffee, tea, and other beverage products in current partner retailers and growth opportunity customers across multiple channels, effectively selling the full portfolio of Red Diamond products. Additionally assists in growing the Red Diamond footprint by expanding the network of bottling/brewing facilities. Coordinates development of sales objectives, strategies, advertising and promotional programs, and ensures execution. Works with division leadership to develop overall product strategy, identify new product needs, and support coordination of incremental manufacturing opportunities for new and emerging products. Reviews market research to anticipate consumer and competitive trends, translating consumer attitudes into new branding opportunities. In addition, this person will be a key internal company leader who will help shape the thinking on future brand innovations and programs that will drive incremental sales.

Essential job functions:

• New customer development and execution of new manufacturing channels/partnerships is the primary objective of this position.
• Lead the work to build strategic programs that build revenue across the retail division of Red Diamond. The National Sales Director should regularly report the results and learnings from these programs, both internally and with the customer’s key management.
• Research and development is a key element of Red Diamond’s growth strategy. A strong, productive relationship between Red Diamond and our customers well-positions the business to grow within the channel, leading to insight-driven product, packaging, and merchandising innovations.

Education and Experience Required:

• Bachelor’s degree required. Minimum 7-years experience with growing national branded consumer packaged goods company.
• CPG, National Account Sales with market-leading company in mass and/or grocery. Ideally, but not required, would be subsequent experience with a company or category closer-in to food and beverage
• Proven experience developing a portfolio of brands. Track record of establishing sustaining customer relationships at all key levels to achieve desired results.
• Proven experience in brand management and market development. The ideal candidate will have strong intellect, strategic development, communication, analyzation of the market and our customer data, and presentation skills including the ability to build a compelling plan and argument that translates to meet the needs of Red Diamond and our customer.
• History of working seamlessly with Marketing, Manufacturing, Finance, and other functional counterparts on the overall go-to-market strategy, new product initiatives and customer specific plans, in a company that values “brands.” History of consistently using individual customer goals, strategies and capabilities to tailor programs that generate success for both brands and customer.
• Demonstrated ability to integrate key industry trends, consumer understanding, competitive landscape, brand marketing plans and category management into a sales presentation that secures agreement to a recommended business plan achieving mutual objectives.